The 80/20 Rule of Virality

• When it comes to video success, it’s not a 50/50 split between your hook and the rest of the content.
• It’s closer to 80/20. The hook carries 80% of the weight because if people don’t stay past the first 3–5 seconds, the rest doesn’t matter.
• The remaining 20% (editing, music, delivery) only matters once you’ve earned attention with your opening.